To raise awareness of supporting our Canadian Troops by the sale of recognizable products (eg. pins, badges, bumper stickers/magnets, clothing, etc.) in order to show a non partisan Canadian Citizen support for our men and women serving our country.

Our Mission:

• To promote wearing Red on Fridays that is impartial to any world events and remain non partisan on supporting the Canadian Troops.
• To offer all  organizations that support the movement to wear Red on Fridays a common website portal for their events and assistance in organizing their events.
• To respect all soldiers that have given their lives for Canada by publishing a memorial for those that have fallen recently
• To create brand recognition the RED FRIDAYS RIBBON as a nationally recognized symbol for support of our Canadian troops.
• To offer media a single source of Red Fridays activities nation wide.
• To be recognized as a Canadian source for supporting Canadian troops, Canadian Forces activities information and liaison for Canadian Citizens to show support to our troops.