October 30, 2008. The sales notice on their website has been removed. We are grateful to their prompt action.
FOR IMMEDIATE RELEASE
The Brick's "Operation Red Friday" event response by the Red Fridays Foundation of Canada
October 28, 2008
The Brick, a Canadian Retail - house hold goods retail chain, has
began promoting a sale event called Operational Red Friday.
Here is a quote from their site.
We have had many emails and calls regarding this event stating the disrespect to the renowned Red Fridays activity giving marquee for Canadians to wear red on Fridays demonstrating their support for the Canadian Forces Troops serving our country. Complaints included US influences on Canadian Marketing and not showing respect to Canadians wearing red on Fridays or the phrase "Red Friday" in Canada is used to show support for our troops.
As a result we have made formal contact with the Brick and more particularly with the CEO; Kim Yost. We have received a reply and the Brick in a phone conversation and the Brick has apologized and went further to state they had not researched the event name before publishing it. The Brick went on to say they are renaming the sales event to "Red Day" and will notify all stores and marketing departments to rename this sales event. The CEO stated that he is a supporter of our troops and will print a formal apology and will place support our troops notices on their stores asking patrons to wear red on Fridays.
The contact information for the Brick is:
Thank you for your emails of
We also like to thank the Brick for showing support to the Red Fridays cause and recognition of this unique Canadian phenomenon. We are looking forward to the change of the sale name and to include "Support out Troops" in your marketing campaign.
Please revisit ou
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