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UPDATE October 30, 2008. The sales notice on their website has been removed. We are grateful to their prompt action. ---------------------------------------------- FOR IMMEDIATE RELEASE The Brick's "Operation Red Friday" event response by the Red Fridays Foundation of Canada October 28, 2008 Contac information The Brick, a Canadian Retail - house hold goods retail chain, has
began promoting a sale event called Operational Red Friday.
Here is a quote from their site. We have had many emails and calls regarding this event stating the disrespect to the renowned Red Fridays activity giving marquee for Canadians to wear red on Fridays demonstrating their support for the Canadian Forces Troops serving our country. Complaints included US influences on Canadian Marketing and not showing respect to Canadians wearing red on Fridays or the phrase "Red Friday" in Canada is used to show support for our troops.
As a result we have made formal contact with the Brick and more
particularly with the CEO; Kim Yost. We have received a reply
and the Brick in a phone conversation and the Brick has apologized
and went further to state they had not researched the event name
before publishing it. The Brick went on to say they are
renaming the sales event to "Red Day" and will notify all stores and
marketing departments to rename this sales event. The CEO stated
that he is a supporter of our troops and will print a formal apology
and will place support our troops notices on their stores asking
patrons to wear red on Fridays.
The contact information for the Brick is: Thank you for your emails of support and the continued demonstration how important "Red Fridays" are to Canadians. Keep up the great work. We also like to thank the Brick for showing support to the Red Fridays cause and recognition of this unique Canadian phenomenon. We are looking forward to the change of the sale name and to include "Support out Troops" in your marketing campaign. Please revisit our site for any further details and updates regarding this press release.
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