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Paint the Town Red,
Canada!
Video Commercial
Canada's 2010 Olympic Team Calls on Canadians to Support Our Athletes by
Showing Their True Colourss
VANCOUVER, Sept.
22 /CNW/
- Canadians from coast
to coast to coast are
being asked to 'Paint
the Town Red' in
demonstrating their
support for the Canadian
Olympic Team leading up
to and during the Vancouver 2010
Olympic Winter Games.
The Canadian Olympic
Committee (COC) has
created this campaign to
encourage Canadians to
wear their national
pride on their
sleeve...and their
back....and their face!
To get involved in the
free 'Paint the Town
Red' program, Canadians
can visit olympic.ca and
download the paintbook
of ideas - or let their
imaginations run wild
with their own unique
ways to use the colour
red in support of our
athletes.
"'Paint the Town Red' is
a simple concept
designed to encourage
Canadians to show our
athletes that we support
their efforts and
preparations for the Vancouver 2010
Games," said Canada's
Chef de Mission in 2010, Nathalie
Lambert. "These
Olympic Winter Games
will be the biggest
celebration in our
country's history and
Team Canada will
be the strongest team we
have ever assembled for
an international
competition. It's not
just at the venues in Vancouver,
Whistler and Richmond that
our athletes will feel
the support of the
nation. All Canadians,
from coast to coast to
coast, can play a vital
role in showing these
athletes how proud we
are of them, starting
today and straight
through the Games."
More than 200 athletes
will represent the
Canadian Olympic Team
when the Games
officially open on February
12, 2010. They
will be supported by a
broader team of 33
million Canadians that
has no requirements for
participation except
national pride. The
athletes are counting on
their fellow Canadians
to be proud and loud as
they Paint the Town Red
across the country and
they are encouraging
them to show their
support in any way that
displays that pride - be
it flying the flag,
painting their face,
installing red lights in
their home, schools and
work spaces, spreading
the red online or
whichever creative
method they choose.
"It may seem a little
absurd to say that you
can feel the red from
PEI, which is where I am
from; but believe me, I
will feel the red from
coast to coast," said Heather
Moyse, a dual
national sport athlete
in bobsleigh and rugby
and 2010 hopeful from
Summerside, PEI. "This
is not just the Canadian
athletes' Games, it is
the country's Games. And
by wearing red and by
painting the town red it
shows that you are a
part of something bigger
than yourself."
About the Canadian
Olympic Committee
The Canadian Olympic
Committee is a national,
private, not-for-profit
organization committed
to sport excellence. It
is responsible for all
aspects of Canada's
involvement in the
Olympic Movement,
including Canada's
participation in the
Olympic and Pan American
Games and a wide variety
of programs that promote
the Olympic Movement in Canada through
cultural and educational
means. For news and
information, visit the
COC website at www.olympic.ca and
find the team on both
Facebook (Canadian
Olympic Team) and
Twitter (CDNOlympicTeam).
For further information:
Whitney Stanford, Hill &
Knowlton, (604)
692-4223, whitney.stanford@hillandknowlton.ca;
Isabelle Hodge, Canadian
Olympic Committee, (416)
324-4122, Email: ihodge@olympic.ca